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Don't Just Sit There: Optimize Your Web Site
Optimize Your Web Site
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By Domenick Cilea

If you're a massage therapist in Brooklyn and have a Web site, you need potential clients to find you on the Internet, specifically the ones who live in New York City.

Such was the dilemma of a client who called on Chris Winfield, president of 10e20 Web Design, who specializes in search engine optimization (SEO). He solved the problem by configuring the site so that it would come up when appropriate key words were entered in Google, Yahoo and MSN search engines. Sounds easy right? Ah, there in lies the rub.

SEO simply means that your Web site is "optimisults, meaning that, ideally, your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. It's easy to overlook in the day-to-day flurry of running a company, but done right, SEO will significantly drive sales.

If They Come, Will They Buy?

After all, it's common sense that if people see your site when searching for a service or product, they're more likely to buy from you. And, unlike print and radio spots, you can pay less for longer exposure. But SEO is one of those things better left to experts, unless you know a.

"If you have a million people come to your site, but you don't get one sale, it doesn't matter," says Winfield, who has offices in New York and Florida. "We'd rather have you get 100 people come in a month, but get 10 sales. We'd rather have you get 100 people come in a month, but get 10 sales.
Domenick Cilea is President and Founder of Springboard Public Relations and has worked with hunderes of Internet, telecom and software companies. Expert's Bio
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